Retain and Grow Customers

7 days ago

Mumbai, Maharashtra, India beBeeCustomer Full time ₹ 16,94,400 - ₹ 25,12,000

Seeking a strategic professional to oversee CRM initiatives and drive customer engagement across the entire lifecycle.

Key Responsibilities:

  • Develop and execute comprehensive CRM campaign calendars, aligning with business objectives.
  • Manage day-to-day tasks and collaborate with internal stakeholders to ensure seamless project execution.
  • Create customer journeys that map touchpoints and maximize engagement.
  • Partner with cross-functional teams, including creative, product, analytics, and marketing groups.
  • Design and maintain dashboards to track campaign performance and inform data-driven decisions.
  • Analyze insights and translate them into actionable strategies for future growth.
  • Oversee vendor relationships for CRM platforms, ensuring timely feature rollouts and operational issue resolution.

Requirements:

  • 3–5 years of experience in CRM or lifecycle marketing within consumer tech or e-commerce sectors.
  • Strong grasp of segmentation, personalization, and journey mapping principles.
  • Analytical mindset with expertise in campaign reporting and A/B testing methodologies.
  • Hands-on knowledge of CRM and attribution tools, such as Clevertap, MoEngage, and Branch.
  • Excellent communication and stakeholder management skills.
  • Ability to thrive in fast-paced, experiment-driven environments.

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