Driving Growth as a Senior Brand Communications Leader

2 days ago

Gurgaon, Haryana, India beBeecommunications Full time ₹ 1,80,00,000 - ₹ 2,40,00,000
Senior Brand Communications Manager

The role requires a senior brand communications manager to drive 360-degree campaigns and projects in close alignment with key stakeholders to land consumer messages with impact and efficiency.

  • Manage and execute adidas activation plans for holistic campaigns in India across all communication channels in collaboration with HUB and Global stakeholders.
  • Ensure all consumer touchpoints are aligned with India brand objectives.
  • Drive an increase in brand growth through execution excellence in the Originals category and overall brand growth.
  • Work closely with agencies to brief, provide feedback, and create activation plans in line with the strategic plan OTIF.
  • Analyze the performance of key campaigns and provide feedback to relevant stakeholders.
  • Develop seasonal, cross-category brand communication plans and calendars for the category in India.
  • Develop plans and execute results-driven PR programs that align with measurable brand KPIs.
  • Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI.

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