Marketing Insights Professional

2 days ago


Gurgaon, Haryana, India IQVIA Full time
Job Overview

As a Marketing Insight and Development Associate, you will be responsible for delivering marketing insight and performance analysis to help measure and optimize the impact of customer engagement communications. This involves working closely with the marketing team to ensure requirements are met, key outputs are shared, and implications are understood.

The job holder will become the central point for measurement and insight for several customer engagement activities. Key responsibilities include patent claim analysis, secondary searches, content creation, and quality assurance.

Depending on experience, the successful applicant will also be responsible for managing the workflow of teams assigned to specific content areas and ensuring timely delivery of content. Additionally, they will support commercial and strategic initiatives for the product offering, including training, product development, and preparing editorial content.

Liaising with internal and external stakeholders is crucial to provide expert support. A Bachelor's Degree in Marketing or equivalent is required, as well as knowledge of various databases, both public and proprietary. Proficiency in MS Office - Excel, Word, and PowerPoint is essential.

Intermediate technical skills and personal skills are necessary, including flexibility, a desire to learn new concepts and skills, excellent communication and verbal written skills, strong attention to detail, and strong interpersonal skills.

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