Axtria - Manager - Marketing Analytics

2 weeks ago

Gurgaon, Haryana, India Axtria - Ingenious Insights Full time

- We seek a dynamic Marketing Analytics & Reporting Manager to join our Marketing team in India.

- Reporting to the marketing leadership, you'll architect and build the marketing analytics function for Axtria Marketing.

- You will thrive in this cross-channel, customer-centric marketing role if you can combine the creativity of an artist with analytical and data modeling skills.

- You are a thinker and a doer. You understand customer behaviors, expectations, and interactions.

- You are a great collaborator and value data-driven marketing.

- You will be responsible for campaign and channel measurement, data analysis and visualization, and advising cross-functional teams on how to optimize efforts to help our company accelerate revenue growth.

- You will be responsible for generating and operationalizing insights to make drive data driven decisions in marketing.

- You will be instrumental in working cross-functionally with product and portfolio teams to align on metrics and goals across the company.

- You will collaborate with digital and other teams to move away from ad hoc analytics and reporting and bring structure to the entire marketing efforts.

- In-depth knowledge of digital channels, platforms, ROI reports, reporting tools is a must.

- The ideal candidate should be a hands-on operator who's built and scaled analytics and reporting functions in a B2B marketing environment.

- You'll be a key partner and advisor to the marketing, sales, and executive teams, and you'll work in an amazing culture on a high-functioning team.

- Ability to translate data from metrics to rich stories about the customer experience and effectiveness of various marketing campaigns.

- Take a proactive role in managing Axtria's reporting and related processes and elevating them to more holistic insights and recommendations to drive marketing efforts forward.

(ref:iimjobs.com)

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