Marketing Insights Specialist

5 days ago


Gurgaon, Haryana, India TalentGum Full time
Job Overview
We are seeking a skilled Data Analyst for Growth to join our team at TalentGum. In this role, you will be responsible for analyzing campaign performance data from platforms like Facebook Ad Manager and other marketing tools to assess effectiveness.
Your key responsibilities will include:
• Preparing comprehensive weekly and monthly reports on key performance metrics
• Identifying trends, patterns, and opportunities for optimizing campaigns to maximize impact
• Collaborating closely with the Brand Marketing team to refine ads based on data insights and findings
• Conducting in-depth analyses of specific campaigns or metrics as needed to drive strategic decisions
Qualifications
To succeed in this role, you should possess a Bachelor's degree in Marketing, Business, Data Analytics, or a related field, along with 2-4 years of experience in marketing, data analysis, or a similar role. You should also have a basic understanding of digital marketing concepts such as CTR, CPL, CPC, and ROAS, as well as familiarity with Facebook Ad Manager or other marketing tools.

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