Marketing Insights Specialist

5 days ago


Gurgaon, Haryana, India Promaynov Advisory Services Pvt. Ltd Full time
About the Role

We are seeking a seasoned professional to fill the position of Marketing Insights Specialist at Promaynov Advisory Services Pvt. Ltd. This individual will play a critical role in enhancing the effectiveness of our Marketing efforts by leveraging data-driven insights.

The successful candidate will possess a Bachelor's degree in marketing, Technology, Data Science, or a related field with advanced degree in Data Science, along with 5+ years of experience in Data Science and Analytics. Relevant certifications in data analytics, data science, or related fields are highly valued. The ideal candidate should have expertise in creating advanced data visualizations that effectively communicate complex data insights to non-technical stakeholders.

A strong understanding of data quality principles and KPIs, big data management, data harmonization, and rationalization is essential. Proficiency in a range of tools and technologies such as Marketing Cloud Intelligence (Datorama), Alteryx, Snowflake, PowerBI, Advanced Excel, Tableau, and similar is required. Programming skills in languages such as Python or R for data analysis and automation are also necessary.

This role involves delivering high-quality self-service reports and dashboards containing Marketing and business development data to meet Gbl Marketing's and internal customers' needs. The specialist will also propose and manage initiatives to improve Marketing data & analytics across A&M, ensuring the availability, consistency, security, and compliance of Marketing data.

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