Digital Marketing Team Lead
4 days ago
Job Title: Digital Marketing Team Lead
Company OverviewOneData Software Solutions is a leading provider of innovative software solutions. We are seeking a highly skilled Digital Marketing Team Lead to join our team.
Salary$120,000 - $180,000 per year, depending on experience
Job DescriptionWe are looking for a highly skilled Digital Marketing Team Lead to lead our digital marketing team in developing, implementing, tracking, and optimizing our digital marketing campaigns across all channels.
The ideal candidate will have a strong grasp of current marketing tools and strategies and will be able to guide and mentor the team while leading integrated digital marketing campaigns from concept to execution.
Digital Marketing Strategy* Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and lead generation.
* Identify trends and insights, optimizing spend and performance based on data-driven analysis.
Campaign Management* Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
* Design, build, and maintain our social media presence across all channels.
Content Marketing and SEO* Collaborate with internal teams to create landing pages and optimize user experience.
* Work with content creators to drive SEO in content creation and content programming.
* Develop and manage rich content to improve our website's SEO and user engagement.
Data Analysis and Reporting* Use Google Analytics, Data Studio, and other analytics tools to measure and report performance of all digital marketing campaigns.
* Provide insights and make recommendations for future campaigns to improve engagement and ROI.
Paid Advertising and Budget Management* Oversee PPC campaigns, Google Ads, and social media ad platforms.
* Manage the marketing budget and allocate/invest funds wisely for maximum reach and effectiveness.
Key Skills and Qualifications* Master's/Bachelor's degree in Marketing, Business, or a related field.
* 3-5 years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and social media.
* Proficiency in analytics tools (Google Analytics, Data Studio) and CRM/marketing automation platforms.
* Proven experience in managing Google Ads and social media advertising campaigns.
* Strong project management skills and ability to handle multiple projects simultaneously.
* Excellent written and verbal communication skills, with a strong attention to detail.
* Ability to work collaboratively across teams and departments.
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