Director of Digital Marketing and Strategy
2 days ago
About the Role
">We are looking for a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing strategies, managing online campaigns, and analyzing performance data.
Key Responsibilities
">* Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and lead generation.* Identify trends and insights, optimizing spend and performance based on data-driven analysis.* Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.* Design, build, and maintain our social media presence across all channels.* Collaborate with internal teams to create landing pages and optimize user experience.* Work with content creators to drive SEO in content creation and content programming.* Develop and manage rich content to improve our website's SEO and user engagement.* Use Google Analytics, Data Studio, and other analytics tools to measure and report performance of all digital marketing campaigns.* Provide insights and make recommendations for future campaigns to improve engagement and ROI.* Oversee PPC campaigns, Google Ads, and social media ad platforms.* Manage the marketing budget and allocate/invest funds wisely for maximum reach and effectiveness.* Conduct A/B tests and optimize landing pages and user funnels.* Use CRO techniques to maximize lead generation from website traffic.
Requirements
">* Bachelor's degree in Marketing, Business, or a related field.* 3-5 years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and social media.* Proficiency in analytics tools (Google Analytics, Data Studio) and CRM/marketing automation platforms.* Proven experience in managing Google Ads and social media advertising campaigns.* Strong project management skills and ability to handle multiple projects simultaneously.* Excellent written and verbal communication skills, with a strong attention to detail.* Ability to work collaboratively across teams and departments.
Estimated Salary: $90,000 - $120,000 per year
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