Digital Marketing Director

2 days ago


Coimbatore, Tamil Nadu, India OneData Software Solutions Full time

Company Overview

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OneData Software Solutions is a leading technology company that specializes in developing innovative software solutions. We are committed to delivering high-quality products that meet the evolving needs of our customers.

About the Job

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We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts and drive business growth. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies, managing online campaigns, and analyzing performance data.

Job Summary

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The ideal candidate will have a strong background in digital marketing, with experience in SEO, SEM, content marketing, and social media. They will be able to guide and mentor our team while leading integrated digital marketing campaigns from concept to execution.

Key Responsibilities

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* Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and lead generation.* Identify trends and insights, optimizing spend and performance based on data-driven analysis.* Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.* Design, build, and maintain our social media presence across all channels.* Collaborate with internal teams to create landing pages and optimize user experience.* Work with content creators to drive SEO in content creation and content programming.* Develop and manage rich content to improve our website's SEO and user engagement.* Use Google Analytics, Data Studio, and other analytics tools to measure and report performance of all digital marketing campaigns.* Provide insights and make recommendations for future campaigns to improve engagement and ROI.* Oversee PPC campaigns, Google Ads, and social media ad platforms.* Manage the marketing budget and allocate/invest funds wisely for maximum reach and effectiveness.* Conduct A/B tests and optimize landing pages and user funnels.* Use CRO techniques to maximize lead generation from website traffic.

Required Skills and Qualifications

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* Master's/Bachelor's degree in Marketing, Business, or a related field.* 3-5 years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and social media.* Proficiency in analytics tools (Google Analytics, Data Studio) and CRM/marketing automation platforms.* Proven experience in managing Google Ads and social media advertising campaigns.* Strong project management skills and ability to handle multiple projects simultaneously.* Excellent written and verbal communication skills, with a strong attention to detail.* Ability to work collaboratively across teams and departments.

Estimated Salary: $80,000 - $110,000 per year



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