Strategic Growth Professional

2 weeks ago

Kozhikode, Kerala, India beBeeRetention Full time ₹ 1,04,000 - ₹ 1,30,878
Senior Associate - Growth Job Description

As a proactive Senior Associate - Growth, you will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals. This role requires a data-driven approach, hands-on experience with MoEngage, and a passion for analyzing user behavior.

Key Responsibilities:
  • Lifecycle Campaign Strategy & Execution: Design and execute personalized multi-channel campaigns using MoEngage across push notifications, in-app messages, emails, and WhatsApp. Map learner journeys and create automated workflows based on behavioral and academic data.
  • Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
  • Content Personalization & Engagement: Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers). Drive engagement through nudges, reminders, and motivational content.
  • Performance Analytics & ROI Tracking: Track and analyze key retention KPIs, including batch enrollments, course completion rates, and subscription renewal rates. Analyze campaign performance using MoEngage Analytics, Google Firebase, and internal dashboards to provide data-backed insights and recommendations.
  • Platform Mastery: Use a test-and-learn mindset, implementing A/B and multivariate testing to continuously improve campaign performance.
Required Skills & Qualifications:
  • Education: A Bachelor's degree in Marketing, Business, Education, or a related field.
  • Experience: A minimum of 4 years of experience in retention, lifecycle, or CRM (Customer Relationship Management) marketing, preferably within the EdTech industry.
  • Technical: Hands-on experience with MoEngage is mandatory. Familiarity with WebEngage, CleverTap, or Braze is a plus.
  • Analytical: Strong analytical skills with the ability to synthesize learner data into actionable strategies.
  • Campaign Building: Proven success in managing user retention and engagement campaigns with measurable results. Experience building retention campaigns from scratch, including journey mapping and trigger logic, is a plus.

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