Automation Email Specialist

1 day ago


Bengaluru, Karnataka, India beBeeMarketing Full time US$ 60,000 - US$ 80,000
Job Opportunity: Marketing Automation Specialist

We are seeking an experienced professional to support the build and pre-deployment of marketing communications. The successful candidate will develop and manage digital templates, emails, landing pages, and programs within a marketing automation platform.

  • Develop and manage digital templates, emails, landing pages, and programs within the marketing automation platform
  • Ensure responsive mobile email, landing page, and form designs meet brand standards as well as being cross-browser and cross-device compatible
  • Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
  • Support the execution of marketing campaigns, including campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
  • Support the execution of automated lead generation programs
  • Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
  • Report on critical email and marketing automation campaign metrics
About the Role:

The ideal candidate will have 2 years of experience in digital marketing with expertise working on a marketing automation platform. They should possess advanced HTML/CSS knowledge and intermediate to advanced skills in building responsive emails and landing pages. Familiarity with CRM systems is also required.

Key Qualifications:
  • 2 years of digital marketing experience with expertise in marketing automation platforms
  • Advanced HTML/CSS knowledge and intermediate to advanced skills in building responsive emails and landing pages
  • Familiarity with CRM systems, such as Salesforce
  • Bachelor's degree or equivalent combination of experience and education
  • Excellent communication and presentation skills
  • Proven ability to work in a collaborative environment and be a motivated self-starter


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