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1 day ago
Job Title: Performance Marketing Specialist
We are seeking a skilled and results-driven Performance Marketing Specialist to drive business growth through data-driven marketing strategies. The ideal candidate will have a proven track record of delivering successful ad campaigns across multiple platforms, with a strong focus on Meta Ads, Facebook Ads, and Google Ads.
Key Responsibilities:
- Plan, manage, and optimize ad campaigns to maximize ROI.
- Develop and implement targeted marketing strategies to reach desired audiences.
- Monitor campaign performance, analyze data, and provide actionable insights for scaling.
- Collaborate with leadership to align ad campaigns with business objectives and growth milestones.
- Stay up-to-date with the latest industry trends and best practices in digital marketing.
Requirements:
- Proven experience in managing and optimizing ad campaigns across multiple platforms.
- Strong knowledge of audience segmentation, retargeting strategies, and funnel optimization.
- Hands-on experience with conversion APIs, pixel implementation, and advanced campaign tracking.
- Proficiency in campaign analytics and the ability to translate numbers into strategy.
- Independent, detail-oriented, and results-driven approach.
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