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1 day ago
Job Title: Digital Marketing Strategist
About the Role:We are seeking a skilled Digital Marketing Specialist to lead our Google Ads campaigns and drive fundraising success. The ideal candidate will have expertise in planning, executing, and optimizing ads to achieve monthly targets.
Key Responsibilities:- Develop and implement Google Ads strategies to maximize donations
- Conduct keyword research, audience targeting, and A/B testing for campaign improvement
- Track, analyze, and report on campaign performance, providing actionable insights for growth
- Collaborate with cross-functional teams to align ads with campaign goals and donor psychology
- Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies
- Bachelor's degree in Marketing, Business, or related field (preferred)
- Minimum 3 years of proven experience in crowdfunding and performance marketing
- Strong expertise in Google Ads (Search, Display, YouTube, Performance Max)
- Hands-on experience with conversion tracking, remarketing, and analytics tools
- Ability to work independently and deliver results under tight deadlines
- Achieving and maintaining ROAS of 2+ across campaigns
- Consistent growth in donation volumes and donor base
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