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Digital Marketing Specialist

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Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title: Digital Marketing Specialist

We are seeking a skilled and experienced professional to join our team as a Digital Marketing Specialist. This role will be responsible for managing audience segmentation, collaborating with marketing teams, and communicating effectively with both technical and non-technical stakeholders.

Key Responsibilities:

  • Apply marketing principles and campaign strategies to manage audience segmentation.
  • Collaborate with marketing teams to understand campaign objectives and translate these into audience segments.
  • Communicate effectively with both technical and non-technical stakeholders.
  • Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures.

Requirements:

  • Proficiency in marketing principles and campaign strategies.
  • Ability to collaborate and communicate effectively with diverse stakeholders.
  • Familiarity with PII data storage, transfer, and disposal procedures.
  • Experience in working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling).

Desirable Skills:

  • Experience with Lead nurture workstreams.
  • Experience with data modelling and creation of audience cohorts to optimize reach.
  • Experience with importing audiences or connecting to external systems through APIs.
  • Working knowledge of JavaScript.
  • Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.