
Digital Marketing Expert
1 day ago
About our team: We are looking for a data-driven marketing specialist to drive digital growth across Meta, Google, Amazon, Nykaa, and affiliate platforms.
Campaign Strategy & Execution
- Plan and run campaigns across digital and marketplace platforms.
- Manage ad spend and optimize for revenue, CAC, and ROAS.
- Conduct A/B tests on creatives, copies, audiences, and funnels.
Analytics & Optimization
- Track performance metrics and generate actionable insights.
- Implement retargeting and remarketing strategies.
- Optimize marketplace visibility and campaigns for better conversions.
Collaboration & Content
- Coordinate with design teams for high-performing creatives.
- Recommend improvements to enhance campaign effectiveness and growth.
Requirements
- 3-6 years of experience in performance marketing (D2C/e-commerce preferred).
- Hands-on with Meta Ads, Google Ads, and AMS.
- Proficient in analytics tools (Google Analytics, AppsFlyer, or similar).
- Proven ability to scale campaigns and improve ROAS.
- Strong analytical and problem-solving skills.
Preferred Qualities
- Self-starter with ownership and execution focus.
- Comfortable in a fast-paced, high-growth environment.
- Passionate about digital marketing trends and performance optimization.
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