Performance Marketing Strategist

4 days ago

Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Performance Marketer

We are seeking a highly skilled and experienced Performance Marketer to join our team. As a Performance Marketer, you will be responsible for developing and executing strategic campaigns across various platforms, including Google Ads and Meta Ads.

The ideal candidate will have hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns, with a proven track record of generating leads for small to medium-sized businesses (SMBs) in North America.

Key Responsibilities:

  • Develop and execute strategic campaign plans across Google Ads and Meta Ads platforms
  • Target local and regional SMBs in the USA
  • Use data-driven decision making to launch, test, optimize, and scale campaigns
  • Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
  • Provide regular reports and actionable insights on campaign performance
  • Own campaign results and work closely with internal sales/marketing teams to align and optimize landing pages

You Must Have:

  • Mandatory Google and Meta Ads Certification
  • Proven experience running Google Performance Max and Meta Ads campaigns for SMBs
  • Strong understanding of North American SMB segments and customer behavior
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
  • Expertise in lead generation, return on ad spend (ROAS) optimization, and budget scaling
  • Strong communication, English proficiency, and ownership of results

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