Performance Marketing Strategist

7 hours ago


Varanasi, Uttar Pradesh, India beBeePerformance Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: Performance Marketing Strategist

We are seeking a skilled Performance Marketing Specialist to manage Google Ads campaigns and drive lead generation for small businesses in North America.

Key Responsibilities:

  • Launch and manage high-performing Google Ads campaigns with a focus on data-driven decision making
  • Target local and regional small businesses in the USA
  • Develop and implement a test-and-scale approach to campaign optimization
  • Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
  • Provide weekly reports and actionable insights on campaign performance
  • Own campaign performance and hit key performance indicators

Requirements:

  • Mandatory Google Ads Certification
  • Proven experience running high-performing Google Ads campaigns for small businesses
  • Strong understanding of North American small business segments and customer behavior
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
  • Expertise in lead generation, return on ad spend (ROAS) optimization, and scaling budget

Industry: Software Development | IT Services and Consulting | Business Consulting



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