
Performance Marketing Strategist
7 hours ago
We are seeking a skilled Performance Marketing Specialist to manage Google Ads campaigns and drive lead generation for small businesses in North America.
Key Responsibilities:
- Launch and manage high-performing Google Ads campaigns with a focus on data-driven decision making
- Target local and regional small businesses in the USA
- Develop and implement a test-and-scale approach to campaign optimization
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
- Provide weekly reports and actionable insights on campaign performance
- Own campaign performance and hit key performance indicators
Requirements:
- Mandatory Google Ads Certification
- Proven experience running high-performing Google Ads campaigns for small businesses
- Strong understanding of North American small business segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
- Expertise in lead generation, return on ad spend (ROAS) optimization, and scaling budget
Industry: Software Development | IT Services and Consulting | Business Consulting
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