Digital Marketing Strategist

7 days ago


Varanasi, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

Job Title: Digital Marketing Strategist

Role Overview

We are seeking a results-driven digital marketing strategist to lead our paid advertising efforts. As a key member of our performance marketing team, you will be responsible for developing and executing data-driven campaigns across multiple platforms.

Key Responsibilities:
  • Develop and optimise paid ad campaigns on Meta, Google, and other performance platforms
  • Analyse performance data to inform strategic decisions and improve ROI
  • Collaborate with cross-functional teams to drive integrated results
  • Pitch budget reallocation and scaling strategies to clients
Required Skills and Qualifications
  • 6-9 years of experience in performance marketing at an agency focused on e-commerce
  • Proven track record of managing large-scale ad spend (minimum $5K/month per client)
  • Strong understanding of ROAS, margins, funnel bottlenecks, and attribution tools
  • Proficiency in Paid Ads like Google Ads, Meta Ads Manager, and AI tools for ad copy, audience research, or automation
What Success Looks Like
  • Scaling accounts from $5K/month to $20K/month profitably
  • Reducing CAC without hurting conversions
  • Driving campaign insights that change a brand's trajectory

Benefits:

As a digital marketing strategist, you will have the opportunity to work with a talented team of professionals and contribute to the growth and success of our organisation. We offer a competitive salary and benefits package, as well as opportunities for professional development and advancement.



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