Global Marketing Director

2 days ago

Bengaluru, Karnataka, India beBeeMARKETING Full time US$ 1,50,000 - US$ 2,00,000

This role is a high-impact leadership position responsible for developing and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions the company as a market leader in contingent workforce management and talent technology.

Key Responsibilities
  • The successful candidate will lead brand messaging and storytelling to differentiate the company's platform in the HR Tech landscape.
  • They will develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Additionally, they will align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
Demand Generation & Growth Marketing
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
Content & Thought Leadership
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish the company as a trusted authority in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.

Requirements:

  • A minimum of 10 years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Prior experience driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
  • An AI-first mindset and experience using the latest AI tools for marketing automation.
  • Extensive experience working in US, EU, and other global markets.

About the Role:

  • The ideal candidate will have a strong background in marketing automation, CRM platforms, and analytics tools.
  • They should possess exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

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