Sales Territory Manager

7 days ago


Chennai Cochin Kochi Ernakulam Hyderabad Secunderabad Telangana, India beBeeArea Full time
Job Description

As a key member of our sales team, this role is responsible for driving primary and secondary sales in assigned territories. The ideal candidate will be a highly motivated individual with a strong background in FMCG sales, possessing excellent leadership and team motivation skills.

  • Drive Primary, Secondary, Coverage, and Distribution targets within the assigned territory.
  • Plan and execute outlet-level programs on a weekly basis.
  • Ensure successful execution of new product launches and company trade programs.
  • Implement effective merchandising strategies.
  • Provide on-job training to DSRs (Distributor Sales Representatives), especially on new product development (NPD) brands.
Key Responsibilities
  • Oversee distributor appointment and removal as per company norms.
  • Motivate distributors by ensuring healthy ROI (Return on Investment) earnings and increasing involvement through recognition programs like Food Safety Certifications.
  • Manage distributor claims and reconciliation.
Team Management
  • Handle DSR interviews, selection, and induction.
  • Motivate DSRs to ensure healthy incentive earning and educate them on maximizing incentives by focusing on brand-wise achievements.
  • Provide on-job training to DSRs on selling skills, product knowledge, merchandising, and new product launches.
  • Manage merchandisers (in relevant cities) and help raise their earning potential.
Financial & Commercial Aspects
  • Conduct ROI calculation as per norms and understand pricing cascade.
  • Manage Loss & Damage (L&D) policy procedures for submission and issuing of claims.
  • Ensure timely entry and NOC (No Objection Certificate) for distributor appointments and separations.
  • Oversee Food Safety Audit compliance.
  • Manage program payouts at the end of each phase as per company policy.
Business Planning & Review
  • Plan for primary, secondary, coverage, and distribution targets.
  • Offload monthly plans, schemes, special agendas, and incentives to distributors and DSRs.
Required Skills and Qualifications
  • Minimum of 4 years of experience in sales in Chennai (for Chennai Metro location) or relevant experience for other locations.
  • Experience in FMCG sales and business development.
  • Strong capabilities in field execution, target achievement, and new product launch management.
  • Proven experience in distributor management, DSR/Merchandiser management, and team motivation.
  • Understanding of financial and commercial aspects related to sales operations.
  • Excellent business planning and review skills.
  • Any UG/PG education.


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