Senior Marketing Analytics Specialist

6 days ago

Tiruchi, Tamil Nadu, India beBeeEconometric Full time ₹ 18,00,000 - ₹ 25,00,000
Marketing Mix Modeling Analyst

We are seeking a highly analytical professional to join our team, specializing in Marketing Mix Modeling (MMM).

This role involves leading projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

You will apply statistical and econometric methods to deliver actionable insights, automate solutions, and support strategic decision-making across a variety of industries.

  • Manage client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D to improve modeling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.

Required Skills and Qualifications:

  • Education: A graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive attitude.
  • Ability to work independently as well as in a team-oriented environment.

Benefits:

  • Foster a culture of innovation and collaboration.
  • Opportunities for professional growth and development.
  • A dynamic and challenging work environment.

About Us:

We value diversity, equity, and inclusion in all aspects of our work. We strive to create an environment where everyone feels welcome and valued. If you're passionate about analytics and eager to make a difference, we encourage you to apply.

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