Digital Marketing Strategist
16 hours ago
The role of a Senior Digital Marketing Specialist involves overseeing and implementing successful digital marketing strategies to reach high-intent customers. This includes managing paid advertising campaigns on Meta Ads Manager and Google Ads, with a focus on search engine marketing (SEM).
This position requires strong analytical skills to monitor key metrics such as CTR, CPA, ROAS, and conversion rates. Regularly reviewing bidding strategies and budgets is crucial to ensure optimal spending efficiency and maximize ROI.
Key Responsibilities:- Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns on Meta Ads Manager and Google Ads across Facebook and Instagram.
- Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness.
- Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.
Requirements:
- A proven track record in developing and implementing remarketing strategies across Meta Ads and Google Ads.
- Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
- Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
- Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.
- Must have 2+ years experience in Paid campaigns.
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