Digital Marketing Campaign Coordinator
6 days ago
Company Overview
Galaxy Freight Pvt. Ltd. is a dynamic logistics company seeking a talented Digital Marketing Campaign Coordinator to enhance our online presence.
Estimated Salary:
₹40,000 - ₹60,000 per month
Job Description
We are looking for a creative and results-driven professional to develop, implement, and manage marketing campaigns that promote our brand, products, and services.
The ideal candidate will have a mix of analytical skills, creativity, and technical knowledge to drive customer engagement and enhance our online presence.
Key Responsibilities:
Email Marketing
- Create and execute email marketing campaigns to nurture leads and engage customers.
- Develop compelling email content, including subject lines, body text, and CTAs.
- Monitor performance metrics and optimize campaigns for better results.
Social Media Management
- Plan and execute organic social media strategies across platforms such as LinkedIn, Instagram, and Facebook.
- Develop engaging content calendars and create visually appealing posts using Canva.
- Respond to comments and messages to foster community engagement.
Paid Campaigns
- Manage social media and Google Ads campaigns, including setting budgets, targeting audiences, and optimizing for performance.
- Analyze campaign data and generate actionable insights to improve ROI.
Content and Website Management
- Update and manage website content via WordPress, ensuring it aligns with SEO best practices.
- Collaborate with content creators to maintain a consistent brand voice and tone.
SEO Optimization
- Perform on-page and off-page SEO activities to improve organic search rankings.
- Conduct keyword research and optimize website content for relevant search terms.
- Use SEO tools (e.g., Yoast, Google Analytics) to track performance and make recommendations.
Analytics and Reporting
- Monitor and report on digital marketing performance across channels.
- Use insights from analytics tools to refine strategies and drive better results.
Required Skills and Qualifications:
- Proven experience in digital marketing, with a focus on email marketing, social media, and paid campaigns.
- Hands-on experience with WordPress for website updates and management.
- Strong proficiency in Canva or similar design tools.
- Knowledge of SEO best practices and tools like Yoast, SEMrush, or Ahrefs.
- Experience with Google Ads and Facebook Ads Manager.
- Excellent written and verbal communication skills.
- Ability to analyze data and derive actionable insights.
- Creative mindset with strong attention to detail.
Benefits:
- Opportunity to work with a dynamic and innovative team.
- Professional growth and development opportunities.
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