Digital Marketing Campaign Coordinator

7 days ago


Mumbai, Maharashtra, India RAed Full time

RAed is a forward-thinking organization that excels in delivering impactful digital marketing, product marketing, and growth strategies. We are seeking an experienced Email Marketing Specialist to join our team in Mumbai.

Job Summary

As an Email Marketing Specialist at RAed, you will be responsible for planning, executing, and managing end-to-end email marketing campaigns that align with our marketing objectives and client needs.

Key Responsibilities:

  • Campaign Management: Utilize your expertise in email marketing platforms like Mailchimp to set up, manage, and track campaign performance.
  • Data Management: Organize, segment, and maintain email databases to ensure optimal campaign performance and audience targeting.
  • Template Design: Create visually compelling, responsive, and effective email templates that engage recipients and drive conversions.
  • Performance Analysis: Analyze campaign metrics such as open rates, click-through rates, and conversions; provide insights to enhance future campaigns.
  • Creativity: Bring innovative ideas to campaigns, ensuring standout strategies and adherence to brand guidelines.
  • Collaboration: Work closely with content creators, designers, and marketing teams to deliver cohesive and impactful email campaigns.
  • Compliance: Ensure compliance with industry regulations like GDPR and CAN-SPAM to maintain high deliverability and reputation.

Requirements:

  • 1-2 years of experience in email marketing, with proficiency in Mailchimp and other email marketing tools.
  • Strong analytical skills to interpret campaign data and make informed recommendations.
  • Creative flair for designing engaging email templates and content.
  • Excellent organizational skills to manage multiple campaigns and deadlines.
  • Knowledge of email automation, A/B testing, and personalization techniques.
  • Familiarity with drip campaigns and audience segmentation strategies.
  • Collaborative mindset with strong communication skills.

Why Choose RAed?

  • Competitive salary ($35,000 - $45,000 per year).
  • Growth opportunities within a dynamic and creative team.
  • Chance to innovate and make a meaningful contribution to RAed's success.


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