
Programmatic Revenue Specialist
15 hours ago
Job Opportunity:
An experienced professional is sought to optimize technology, integrations, and revenue strategies. This role focuses on programmatic platforms, integrations, and monetization levers across web, AMP, and mobile environments.
Main Responsibilities:
- Design and execute strategies to maximize revenue across programmatic channels (open auction, PMP, programmatic direct).
- Monitor key metrics to continuously improve monetization.
- Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
AdTech Integration:
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
- Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
- Ensure smooth technical setup, QA, and troubleshooting for all partners.
Platform & Infrastructure Management:
- Manage and optimize ad server configurations.
- Develop scalable solutions for AMP, mWeb, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
Innovation & Experimentation:
- Stay ahead of industry changes.
- Run controlled experiments and scale successful ones.
Requirements:
- 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
- Strong understanding of the programmatic ecosystem.
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
- Deep knowledge of AMP, mWeb, and app monetization dynamics.
- Strong technical and troubleshooting skills across integrations and platforms.
- Ability to work cross-functionally with product, engineering, and editorial teams.
- Proactive problem-solver who thrives in fast-paced environments.
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