Digital Marketing Specialist

4 days ago

Kannur, Kerala, India beBeeDigital Full time ₹ 15,00,000 - ₹ 30,00,000
Programmatic Buyer

We are seeking a highly skilled and experienced professional to manage our programmatic buying efforts. The ideal candidate will have in-depth knowledge of digital marketing roadmaps, proposals, and campaign optimization techniques.

Key Responsibilities:

  • Develop strategic digital marketing plans for awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding using DV360.
  • Manage and optimize App Campaigns on DV360, ensuring optimal reach, install, and conversion rates, while linking App Analytics platforms to DV360.
  • Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms for importing/exporting audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform account management responsibilities, including structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  • Monitor accounts daily and monthly, optimizing budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Provide creative input to the design team for copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  • Communicate with clients/PICs to ensure campaign achievements align with predefined goals.
  • Generate reports at three stages of the campaign – before, during, and after auditing the advertising account for gaps in existing structure and targeting.
  • Plan, execute, and manage programmatic campaigns.
  • Understand performance across digital channels.
  • Preference given to candidates with experience in performance-based campaigns.

Primary Skills (Mandatory):

  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified

Secondary Skills:

  • Google Campaign Manager (Intermediate)
  • Marketing

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