Fintech Growth Strategist

2 weeks ago

Rajkot, Gujarat, India beBeeGrowthStrategist Full time ₹ 17,50,000 - ₹ 25,00,000
About the Opportunity

We are seeking an accomplished professional to spearhead our growth initiatives. This role involves driving user engagement, retention, and acquisition across our fintech products.

The ideal candidate will possess a deep understanding of consumer behavior, marketing strategies, and data analysis. They will be responsible for defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments to maximize business impact.

Key Responsibilities:
  • Develop and implement holistic growth strategies for our portfolio, covering various acquisition and engagement channels.
  • Manage and coordinate with key platform partners to optimize growth campaigns and platform integrations.
  • Drive growth by designing and scaling experimentation frameworks and leveraging emerging growth opportunities.
  • Collaborate with analytics, product, and finance teams to monitor KPIs and iterate marketing strategies accordingly.
  • Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.
  • 6- 8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.

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