Digital Marketing Campaign Lead
6 days ago
We are seeking an experienced Digital Marketing Campaign Lead to join our team at Experience Commerce. The ideal candidate will have a strong background in email marketing and lead generation, with a proven track record of driving engagement and conversions.
In this role, you will be responsible for developing and implementing email marketing and lead generation strategies that align with business objectives. You will work closely with our marketing, sales, content, analytics, and design teams to deliver impactful campaigns that engage our audience.
The successful candidate will have 5-7 years of experience in email marketing and lead generation, with expertise in content creation, A/B testing, and performance optimization. They will also have proficiency in marketing automation tools, CRM platforms, and data analysis.
Salary: ₹12-18 lakhs per annum (depending on experience)
Responsibilities- Develop and implement email marketing and lead generation strategies
- Build, manage, and mentor a high-performing team
- Design and execute end-to-end email marketing campaigns
- Create and manage a strategic email marketing calendar
- Collaborate with cross-functional teams to deliver targeted campaigns
- Build, segment, and maintain an email database
- Create compelling email content and optimize templates for responsiveness
- Monitor key performance metrics and generate data-driven reports
- 5+ years of experience in email marketing and lead generation
- Strong proficiency in email marketing tools, analytics, and advanced list segmentation strategies
- Expertise in content creation and A/B testing
- In-depth understanding of USA and INDIA markets
- Proficiency in marketing automation tools and CRM platforms
- Exceptional project management and organizational skills
- Strong communication skills
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