Head of Public Relations and Brand Engagement

1 month ago


Bengaluru, Karnataka, India Ujjivan Small Finance Bank Full time
Job Summary

We are seeking a highly skilled and experienced Head of Public Relations and Brand Engagement to join our team at Ujjivan Small Finance Bank. This is an exciting opportunity to lead the bank's PR and Corporate Communication function, creating in-house expertise for communication requirements.

Key Responsibilities:

  • Develop and manage the bank's PR and communications budget under the supervision of Chief Marketing Officer.
  • Arrange periodic interviews and press releases to promote the bank and its products/services, new product launches, quarterly results, press conferences, participation in industry articles, profiling articles among others.
  • Collaborate with brand teams to ensure better brand recall and association for Ujjivan Bank through appropriate media interventions across customer segments and channels.
  • Work with different business vertical heads to conceptualize and implement a sound PR strategy to promote the bank's products and services to its customer segments.
  • Lead and support employee communication through intranet and Apps within the organization.
  • Execution of employee communication campaigns, leadership messaging, internal social media, employee app.
  • Develop and monitor pro-actively crisis management, industry trends, spokesperson/ leadership profiling, media training and messaging workshops to spot future trends.

Requirements:

  • MBA in Marketing / M.A. in Communication / PGD in Communication or equivalent degree/experience.
  • Minimum 14 years of experience in PR, Corporate Communication, Marketing communication and media relations.
  • Experience with Bank, Financial Services Company, NBFC's, Broker is required.
  • Excellent written, verbal communication skills. Must have a flair for writing.
  • Experience in communication workshops – media training, messaging workshops, crisis communication workshops.
  • Up-to-date with the latest industry trends and best practices in PR/Corporate Communications.
  • Sound media relations with key industry media and influencers and thought leaders.
  • Expertise in the press release, writing all forms of articles, media queries and statements.
  • Leading crisis/crisis management, drafting of holding statements.

Salary: ₹25 lakhs per annum (approximate)

About Us: Ujjivan Small Finance Bank is a leading retail mass-market bank in India, offering a range of financial services to individuals and businesses. We are committed to providing excellent customer service and building long-term relationships with our customers.



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