Digital Marketing and Public Relations Strategist
5 days ago
We are seeking a skilled Digital Marketing and Public Relations Strategist to join our team at Kara Healthcare.
The ideal candidate will have a proven track record in developing and executing comprehensive digital marketing strategies and public relations campaigns to enhance brand visibility and business growth.
Key responsibilities include:
- Developing and managing all public relations activities, including award submissions and collaborations with influencers and bloggers.
- Fostering relationships with media and external stakeholders to amplify brand presence.
- Designing and executing digital marketing campaigns across various channels such as social media, email marketing, SMS, and third-party platforms.
- Optimising web presence to increase brand engagement and drive traffic.
- Leading marketing campaigns, overseeing event calendars and coordinating marketing plans for key projects.
- Collaborating marketing and PR efforts.
- Producing engaging content for different platforms, including video content for social media.
- Collaborating with partners and brands for joint marketing initiatives and content creation.
- Monitoring and analysing the effectiveness of marketing campaigns and strategies.
- Achieving set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.
This is a full-time permanent position, and we offer a competitive salary of $80,000 - $100,000 per annum, depending on experience. Additional benefits include company events, a company pension, work from home options, and a Monday to Friday schedule.
In order to be considered for this role, you should have a bachelor's degree (preferred) and at least 3 years of experience in digital marketing and marketing. You should also be proficient in SEO, PPC, Google Analytics, and social media platforms.
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