Digital Marketing and Public Relations Specialist
4 days ago
Kara Healthcare is a dynamic organization seeking an experienced Digital Marketing and Public Relations Specialist to lead its marketing efforts. The ideal candidate will have a proven track record in developing and executing comprehensive digital marketing strategies and public relations campaigns.
Job OverviewThis is a full-time, permanent position that requires a creative approach to managing multiple marketing channels and PR activities while ensuring alignment with the company's vision and objectives.
Key Responsibilities- Develop and manage all public relations activities, including award submissions and collaborations with influencers and bloggers.
- Foster relationships with media and external stakeholders to amplify brand presence.
The successful candidate will design and execute digital marketing campaigns across various channels such as social media, email marketing, SMS, and third-party platforms.
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The Digital Marketing and Public Relations Specialist will lead marketing campaigns, oversee event calendars and coordinate marketing plans for key projects like awards and customer retention projects.
Collaboration and ContentThe successful candidate will collaborate marketing and PR efforts, produce engaging content for different platforms, including video content for social media, and collaborate with partners and brands for joint marketing initiatives and content creation.
Performance AnalysisThe Digital Marketing and Public Relations Specialist will monitor and analyze the effectiveness of marketing campaigns and strategies, achieve set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.
Special ProjectsThe successful candidate will lead special projects like the Refer a Friend campaign, merchandise launch, and other internal initiatives, manage innovative projects to diversify marketing efforts and enhance customer engagement.
RequirementsTo be considered for this role, you must have:
- A Bachelor's degree (preferred)
- 3 years of experience in digital marketing and marketing
The estimated salary for this position is $60,000 - $80,000 per year, depending on qualifications and experience. Additionally, Kara Healthcare offers a company pension, work from home opportunities, and company events.
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