Public Relations Manager
3 weeks ago
We are seeking a skilled Public Relations Manager to join Kushal's Fashion Jewellery team. This role will be responsible for enhancing the organization's image and building positive relationships with key stakeholders.
Job Description:
The successful candidate will execute public relations initiatives to achieve business objectives and brand identity. Key responsibilities include media relations, content strategy, executing PR strategy, PR influencer partnerships, event coordination, and crisis readiness.
Responsibilities:
- Craft and distribute press releases to announce new products or important news.
- Establish and maintain relationships with journalists, bloggers, and PR influencers relevant to the fashion industry.
- Use tools to monitor brand mentions and media coverage, and prepare monthly reports on PR outcomes.
- Generate compelling content, including press releases, articles, blog posts, and social media content by collaborating with the content & fashion team.
- Ensure consistency in messaging and branding across various content platforms.
- Work with the PR Manager/Brand Head to implement PR strategy aligned with the company's business objectives and brand identity.
- Manage the PR calendar, incorporating seasonal promotions, product launches, and other key business events.
- Research and reach out to potential brand advocates or PR influencers who align with Kushal's values and customer base.
- Plan and execute PR influencer campaigns, including tracking deliverables, deadlines, and KPIs.
- Plan and coordinate PR events such as product launches, press conferences, or community engagement events.
- Utilize media contacts and social media to promote events and secure media coverage.
- Prepare and implement proactive crisis communication strategies to safeguard the organization's reputation.
Requirements:
- Bachelor's degree in Public Relations, Communications, Literature, Art or a related field.
- Minimum of 4 years of experience in PR and media management
- 1+ years of recent experience in B2C model in the fashion, beauty industry, lifestyle, and Hospitality.
Salary Range: $60,000 - $80,000 per year, depending on experience and qualifications.
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