Strategic Marketing Director

2 weeks ago

Gurgaon, Haryana, India X Arterian Full time

Company Overview: SecureNow Insurance Broker Pvt. Ltd is a leading insurance broker that requires a seasoned marketing professional to spearhead its marketing efforts.

Job Description

The ideal candidate will have a proven track record as a VP of Marketing or equivalent, with expertise in designing and implementing successful marketing campaigns. The salary for this position is estimated to be around $120,000 - $180,000 per annum, based on industry standards and location.

Main Responsibilities:

  • Develop and implement a cohesive marketing strategy to increase brand awareness
  • Set current and long-term goals for internal teams
  • Design and review the marketing department's budget
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the marketing department
  • Participate in the quarterly and annual planning of the company's objectives
  • Track competitors' activities
Requirements and Skills

To be successful in this role, you should have:

  • Proven work experience as a VP of Marketing, Marketing Director, or other senior role
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of SEO, web analytics, and Google Adwords
  • Experience with CRM software and digital marketing tools and techniques
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions

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