Senior Merchandising Strategist

6 days ago


Hyderabad, Telangana, India PepsiCo Full time
Job Summary

As a Senior Merchandising Strategist on the Digital Channel Transformation team at PepsiCo, you will play a key role in leading our efforts to maximize the presence of PEP items on eComm customers' sites and drive high organic ranking for PepsiCo products across retailer websites.

Main Responsibilities


  • Merging Product Assortment Strategy:
  • Curate and manage product assortment to optimize search ranking, customer experience, accuracy & ultimately sales.
  • Implement merchandising strategies to enhance product visibility and customer engagement on ecommerce retailer websites across North America, Europe & AMESA
  • Ensure accurate and compelling product categorization, filtering, and sorting.
  • User Experience Enhancement:
  • Continuously improve the online shopping experience through clear product presentation, meeting retailer guidelines & specifications and improving content scores
  • Monitor user feedback and analytics to identify opportunities for improvement and innovation.
  • Cross-functional Collaboration:
  • Work closely with marketing teams (BU & GCC) to align content with promotional campaigns and seasonal initiatives.
  • Collaborate with product & core brand teams to launch new products effectively and highlight key features.
  • Partner with sales teams to develop strategies that drive engagement, conversion and repeat purchase.
  • Performance Analysis and Optimization:
  • Analyse key performance metrics (conversion rates, CTR for paid campaigns, time spent, etc.) to optimize content and merchandising strategies.
  • Conduct A/B testing and usability studies to drive continuous improvement.
  • Stay updated on industry trends and best practices to maintain a competitive edge.
  • Stakeholder Relationships & Team Management:
  • Build relationships with the wider PepsiCo ecommerce & marketing teams to identify new business requirements, outline T&L agenda & educate about new merchandising strategies, methods of measurement & enhancing shopper experience.
  • Work closely with leads from other GCC's & towers to connect the dots between campaign content, product content & promotional campaigns to drive online conversions.
  • Lead and coach a team of 6-7 to perform to the best of their abilities and develop a culture of curiosity, open communication, strong work ethic & a continuous learning mindset.


Key Qualifications:

* eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion

* Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset

* Excellent communication skills and prior experience working in a global organization and with stakeholders across timezones

* Ability to understand key performance metrics and appropriately summarize gaps in performance and suggest appropriate actions

* Experience in conducting or orchestrating usability & UX research tests to identify gaps and tie it back to business impact

* Excellent relationship skills to collaborate with senior leaders across different GCCs & BUs to solve business problems

Salary Estimate:

$120,000 - $180,000 per year.

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