Senior Merchandising Strategist
6 days ago
As a Senior Merchandising Strategist on the Digital Channel Transformation team at PepsiCo, you will play a key role in leading our efforts to maximize the presence of PEP items on eComm customers' sites and drive high organic ranking for PepsiCo products across retailer websites.
Main Responsibilities
- Merging Product Assortment Strategy:
- Curate and manage product assortment to optimize search ranking, customer experience, accuracy & ultimately sales.
- Implement merchandising strategies to enhance product visibility and customer engagement on ecommerce retailer websites across North America, Europe & AMESA
- Ensure accurate and compelling product categorization, filtering, and sorting.
- User Experience Enhancement:
- Continuously improve the online shopping experience through clear product presentation, meeting retailer guidelines & specifications and improving content scores
- Monitor user feedback and analytics to identify opportunities for improvement and innovation.
- Cross-functional Collaboration:
- Work closely with marketing teams (BU & GCC) to align content with promotional campaigns and seasonal initiatives.
- Collaborate with product & core brand teams to launch new products effectively and highlight key features.
- Partner with sales teams to develop strategies that drive engagement, conversion and repeat purchase.
- Performance Analysis and Optimization:
- Analyse key performance metrics (conversion rates, CTR for paid campaigns, time spent, etc.) to optimize content and merchandising strategies.
- Conduct A/B testing and usability studies to drive continuous improvement.
- Stay updated on industry trends and best practices to maintain a competitive edge.
- Stakeholder Relationships & Team Management:
- Build relationships with the wider PepsiCo ecommerce & marketing teams to identify new business requirements, outline T&L agenda & educate about new merchandising strategies, methods of measurement & enhancing shopper experience.
- Work closely with leads from other GCC's & towers to connect the dots between campaign content, product content & promotional campaigns to drive online conversions.
- Lead and coach a team of 6-7 to perform to the best of their abilities and develop a culture of curiosity, open communication, strong work ethic & a continuous learning mindset.
Key Qualifications:
* eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion
* Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset
* Excellent communication skills and prior experience working in a global organization and with stakeholders across timezones
* Ability to understand key performance metrics and appropriately summarize gaps in performance and suggest appropriate actions
* Experience in conducting or orchestrating usability & UX research tests to identify gaps and tie it back to business impact
* Excellent relationship skills to collaborate with senior leaders across different GCCs & BUs to solve business problems
Salary Estimate:
$120,000 - $180,000 per year.
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