Global eCommerce Content Strategist

3 days ago

Hyderabad, Telangana, India PepsiCo Full time
Job Title: Global eCommerce Content Strategist

PepsiCo is seeking a highly skilled Global eCommerce Content Strategist to lead its e-commerce merchandising team. The ideal candidate will have a strong understanding of e-commerce and performance marketing principles, with the ability to develop and execute strategies that drive online sales and engagement.

Key Responsibilities:
  • Merchandising and Product Presentation:
  • Curate and manage product assortment to optimize search ranking, customer experience, and sales.
  • Implement merchandising strategies to enhance product visibility and customer engagement on e-commerce retailer websites across North America, Europe, and AMESA.
  • Ensure accurate and compelling product categorization, filtering, and sorting.
  • User Experience Enhancement:
  • Continuously improve the online shopping experience through clear product presentation, meeting retailer guidelines and specifications, and improving content scores.
  • Monitor user feedback and analytics to identify opportunities for improvement and innovation.
  • Cross-functional Collaboration:
  • Work closely with marketing teams (BU & GCC) to align content with promotional campaigns and seasonal initiatives.
  • Collaborate with product and core brand teams to launch new products effectively and highlight key features.
  • Partner with sales teams to develop strategies that drive engagement, conversion, and repeat purchase.
  • Performance Analysis and Optimization:
  • Analyze key performance metrics (conversion rates, CTR for paid campaigns, time spent, etc.) to optimize content and merchandising strategies.
  • Conduct A/B testing and usability studies to drive continuous improvement.
  • Stay updated on industry trends and best practices to maintain a competitive edge.
Qualifications:
  • E-commerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion.
  • Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset.
  • Good to have - Prior experience in executing end-to-end digital campaigns including development of marketing content, paid media across Google, Meta, Amazon, etc. and business development for digital marketing solutions.
  • Excellent communication skills and prior experience working in a global organization and with stakeholders across time zones.
  • Ability to understand key performance metrics and appropriately summarize gaps in performance and suggest appropriate actions.
  • Experience in conducting or orchestrating usability and UX research tests to identify gaps and tie it back to business impact.
  • Excellent relationship skills to collaborate with senior leaders across different GCCs and BUs to solve business problems.
  • Personal passion and unquestioned belief in the core need to transform PepsiCo's strategy and presence in this growing channel to ensure that we take the appropriate risks and decisions to make significant progress.

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