Global eCommerce Content Strategist

3 weeks ago

Hyderabad, Telangana, India PepsiCo Full time
Job Title: Global eCommerce Content Strategist

PepsiCo is seeking a highly skilled Global eCommerce Content Strategist to lead its e-commerce merchandising team. The ideal candidate will have a strong understanding of e-commerce and performance marketing principles, with the ability to develop and execute strategies that drive online sales and engagement.

Key Responsibilities:
  • Merchandising and Product Presentation:
  • Curate and manage product assortment to optimize search ranking, customer experience, and sales.
  • Implement merchandising strategies to enhance product visibility and customer engagement on e-commerce retailer websites across North America, Europe, and AMESA.
  • Ensure accurate and compelling product categorization, filtering, and sorting.
  • User Experience Enhancement:
  • Continuously improve the online shopping experience through clear product presentation, meeting retailer guidelines and specifications, and improving content scores.
  • Monitor user feedback and analytics to identify opportunities for improvement and innovation.
  • Cross-functional Collaboration:
  • Work closely with marketing teams (BU & GCC) to align content with promotional campaigns and seasonal initiatives.
  • Collaborate with product and core brand teams to launch new products effectively and highlight key features.
  • Partner with sales teams to develop strategies that drive engagement, conversion, and repeat purchase.
  • Performance Analysis and Optimization:
  • Analyze key performance metrics (conversion rates, CTR for paid campaigns, time spent, etc.) to optimize content and merchandising strategies.
  • Conduct A/B testing and usability studies to drive continuous improvement.
  • Stay updated on industry trends and best practices to maintain a competitive edge.
Qualifications:
  • E-commerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion.
  • Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset.
  • Good to have - Prior experience in executing end-to-end digital campaigns including development of marketing content, paid media across Google, Meta, Amazon, etc. and business development for digital marketing solutions.
  • Excellent communication skills and prior experience working in a global organization and with stakeholders across time zones.
  • Ability to understand key performance metrics and appropriately summarize gaps in performance and suggest appropriate actions.
  • Experience in conducting or orchestrating usability and UX research tests to identify gaps and tie it back to business impact.
  • Excellent relationship skills to collaborate with senior leaders across different GCCs and BUs to solve business problems.
  • Personal passion and unquestioned belief in the core need to transform PepsiCo's strategy and presence in this growing channel to ensure that we take the appropriate risks and decisions to make significant progress.

  • Global eCommerce Content Strategist

    4 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job SummaryThe Global eCommerce Content Strategist will lead Merchandising SMEs across multiple BUs to deliver high-quality content that maximizes the presence of PEP items on eComm customers' sites. This role will work with stakeholders across BUs and other GCCs to ensure timely delivery of ecommerce content, including retail media banners and digital...

  • Global eCommerce Content Manager

    4 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job SummaryAs a key member of the PepsiCo team, the Global eCommerce Content Manager will be responsible for leading the development and implementation of ecommerce content strategies across multiple business units. This role will focus on maximizing the presence of PEP items on ecommerce customers' sites, working closely with stakeholders across business...

  • Global eCommerce Content Manager

    4 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job SummaryThe Global eCommerce Content Manager will lead Merchandising SMEs across multiple BUs to deliver high-quality content that maximizes the presence of PEP items on eComm customers' sites. This role will work with stakeholders across BUs and other GCCs to ensure timely delivery of ecommerce content, including retail media banners and digital banners....

  • Global Talent Acquisition Strategist

    5 days ago

    Hyderabad, Telangana, India ResourceTree Global Services Full time

    About ResourceTree Global ServicesWe are a fast-growing HR services company based in Jubilee Hills, Hyderabad. Our mission is to provide top-notch recruitment solutions to businesses across the globe.Job Title: Global Talent Acquisition StrategistEstimated Salary: ₹12,00,000 - ₹20,00,000 per annumTalent Acquisition & Campus Hiring:We are seeking a highly...

  • Global eCommerce Director

    2 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job Title: Global eCommerce DirectorOverview:As a Global eCommerce Director at PepsiCo, you will lead Merchandising SMEs across multiple BUs to deliver high-quality content that maximizes the presence of PEP items on eComm customers' sites. You will work with stakeholders across BUs and other GCCs to ensure timely delivery of eCommerce content, including...

  • Global eCommerce Lead

    3 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    Job DescriptionThe Global eCommerce Lead will be responsible for leading Merchandising SMEs across multiple BUs to deliver quality content that maximizes the presence of PEP items on eComm customers' sites. This role will work with stakeholders across BUs and other GCCs to ensure timely delivery of ecommerce content. The successful candidate will have a...

  • Global Ecommerce Director

    3 weeks ago

    Hyderabad, Telangana, India PepsiCo Full time

    OverviewThe Ecommerce Director will lead Merchandising SMEs across multiple BUs to deliver high-quality content, maximizing presence on eComm customers' sites. They will work with stakeholders across BUs and GCCs to ensure timely delivery of ecommerce content. This role's success is critical to the eComm org achieving sales and share growth...

  • Content Strategist

    3 weeks ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Job Title: Content StrategistAbout the Role:We are seeking a highly skilled Content Strategist to join our team at Gamut HR Solutions. As a Content Strategist, you will be responsible for creating engaging and informative content that drives business results.Key Responsibilities:Develop and implement content strategies that align with our business...

  • Content Strategist

    2 weeks ago

    Hyderabad, Telangana, India Grid Dynamics Full time

    **Grid Dynamics Marketing Team - Content Strategist Role**We are looking for a skilled content strategist to support the company's content marketing strategy by crafting original content that drives thought leadership, awareness, and lead generation. The ideal candidate will work closely with the Brand and Communications Department to develop content that...

  • Content Strategist

    2 weeks ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Content OpportunityAt Gamut HR Solutions, we're seeking a talented Content Strategist to spearhead our content efforts. This role will involve creating engaging content that drives results and supports our brand's online presence.Key ResponsibilitiesConceptualize and develop creative content that resonates with our target audienceCollaborate with...

  • Content Strategist

    3 weeks ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    **About the Role**We are seeking a seasoned Content Strategist to join our team at Gamut HR Solutions.As a Content Strategist, you will be responsible for crafting compelling content that resonates with our target audience. This includes developing and implementing content strategies that align with our brand vision and goals.**Key Responsibilities:**Develop...

  • Content Strategist

    1 month ago

    Hyderabad, Telangana, India I-PAC (Indian Political Action Committee) Full time

    About I-PACI-PAC (Indian Political Action Committee) is a leading consulting firm that provides innovative, data-driven solutions to tackle complex campaign challenges. Our expertise lies in delivering strategic insights and actionable plans that drive growth, enhance performance, and maximize campaign impact.Inside the Content Creation TeamAs a Content...

  • Digital Content Specialist

    3 weeks ago

    Hyderabad, Telangana, India One Stop Ecommerce Logistics Private Limited Full time

    Job Title: Ecommerce Content WriterDescription:We are seeking an Ecommerce Content Writer to join our team at One Stop Ecommerce Logistics Private Limited. The ideal candidate will have a proven track record of creating engaging and informative content for ecommerce platforms.Key Responsibilities:Develop and implement a content strategy that drives...

  • Digital Content Strategist

    3 weeks ago

    Hyderabad, Telangana, India Huemn Full time

    Job OverviewWe are seeking a highly creative Content Strategist to develop and execute content strategies that align with our company's goals and target audience. As a Content Strategist, you will be responsible for creating engaging and relevant content that resonates with our audience.Key ResponsibilitiesDevelop and execute content strategies that align...

  • Global Sales Strategist

    4 weeks ago

    Hyderabad, Telangana, India Angel and Genie Full time

    Job Title: Global Sales StrategistJob Summary: We are seeking a highly skilled Global Sales Strategist to join our team at Angel and Genie. As a Global Sales Strategist, you will be responsible for identifying and pursuing new business opportunities, building and maintaining strong relationships with key clients, and driving sales growth across international...

  • Content Strategist

    3 weeks ago

    Hyderabad, Telangana, India Grid Dynamics Full time

    We are seeking a skilled Content Strategist to join our team at Grid Dynamics. As a key member of our marketing team, you will play a crucial role in developing and implementing our content marketing strategy.Develop and execute a comprehensive content marketing strategy that aligns with our business objectives.Craft high-quality, engaging content that...

  • Content Strategist

    5 days ago

    Hyderabad, Telangana, India Digital Nest Full time

    Digital Nest Seeks Senior Copywriter & Branding StrategistEstimated Salary: 5-8 lpa, Location: Hyderabad - Hitech City.About the RoleWe are looking for a highly skilled Senior Copywriter & Branding Strategist to join our team at Digital Nest. As a key member of our creative department, you will be responsible for developing high-quality, impactful copy...

  • Content Strategist

    3 weeks ago

    Hyderabad, Telangana, India Gamut HR Solutions Full time

    Company Overview:Gamut HR Solutions is a dynamic company that assists individuals in finding the right job opportunities. As a company based in Hyderabad, we have a strong presence in the local market.Job Overview:This is a junior role that requires 1 to 3 years of experience in the field of content creation and copywriting. The job is full-time and based in...

  • Global Marketing Strategist

    3 weeks ago

    Hyderabad, Telangana, India Lendex Technology Full time

    Job Title: Global Marketing StrategistJob Summary:We are seeking a highly skilled Global Marketing Strategist to join our team at Lendex Technology. As a key member of our marketing team, you will be responsible for developing and implementing global marketing strategies to drive business growth and expansion.Key Responsibilities:Develop and execute global...

  • Strategic Content Marketing Lead

    12 hours ago

    Hyderabad, Telangana, India Saras Analytics India Pvt ltd Full time

    Content Marketing Strategist OpportunitySaras Analytics India Pvt ltd is seeking a skilled Content Marketing Strategist to lead our content marketing efforts. This role involves developing and implementing a comprehensive content strategy that aligns with our business goals.Job Description:We are looking for a highly experienced professional to manage and...