Global eCommerce Lead

2 weeks ago


Hyderabad, Telangana, India PepsiCo Full time
Job Description

The Global eCommerce Lead will be responsible for leading Merchandising SMEs across multiple BUs to deliver quality content that maximizes the presence of PEP items on eComm customers' sites. This role will work with stakeholders across BUs and other GCCs to ensure timely delivery of ecommerce content. The successful candidate will have a strong understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion.



Responsibilities

1. Merchandising and Product Presentation:

• Curate and manage product assortment to optimize search ranking, customer experience, accuracy & ultimately sales.

• Implement merchandising strategies to enhance product visibility and customer engagement on ecommerce retailer websites across North America, Europe & AMESA.

2. User Experience Enhancement:

• Continuously improve the online shopping experience through clear product presentation, meeting retailer guidelines & specifications and improving content scores

• Monitor user feedback and analytics to identify opportunities for improvement and innovation.

3. Cross-functional Collaboration:

• Work closely with marketing teams (BU & GCC) to align content with promotional campaigns and seasonal initiatives.

• Collaborate with product & core brand teams to launch new products effectively and highlight key features.

4. Performance Analysis and Optimization:

• Analyse key performance metrics (conversion rates, CTR for paid campaigns, time spent, etc.) to optimize content and merchandising strategies.

• Conduct A/B testing and usability studies to drive continuous improvement.

Requirements

• eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion

• Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset

• Excellent communication skills and prior experience working in a global organization and with stakeholders across timezones

• Ability to understand key performance metrics and appropriately summarize gaps in performance and suggest appropriate actions

• Experience in conducting or orchestrating usability & UX research tests to identify gaps and tie it back to business impact

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