Global eCommerce Content Manager
1 day ago
As a key member of the PepsiCo team, the Global eCommerce Content Manager will be responsible for leading the development and implementation of ecommerce content strategies across multiple business units. This role will focus on maximizing the presence of PEP items on ecommerce customers' sites, working closely with stakeholders across business units and other global capability centers to ensure timely delivery of ecommerce content. The successful candidate will have a strong understanding of ecommerce and performance marketing, with experience in executing end-to-end digital campaigns and developing marketing content.
Key Responsibilities
- Develop and implement ecommerce content strategies to optimize search ranking, customer experience, and sales.
- Work closely with marketing teams to align content with promotional campaigns and seasonal initiatives.
- Collaborate with product and core brand teams to launch new products effectively and highlight key features.
- Analyze key performance metrics to optimize content and merchandising strategies.
- Conduct A/B testing and usability studies to drive continuous improvement.
Requirements
- Ecommerce and performance marketing mindset.
- Strong analytical skills and ability to deliver improvement of digital KPIs.
- Excellent communication skills and prior experience working in a global organization.
- Ability to understand key performance metrics and summarize gaps in performance.
- Experience in conducting or orchestrating usability and UX research tests.
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Global eCommerce Content Manager
4 days ago
Hyderabad, Telangana, India PepsiCo Full timeJob SummaryThe Global eCommerce Content Manager will lead Merchandising SMEs across multiple BUs to deliver high-quality content that maximizes the presence of PEP items on eComm customers' sites. This role will work with stakeholders across BUs and other GCCs to ensure timely delivery of ecommerce content, including retail media banners and digital banners....
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Global eCommerce Content Strategist
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Hyderabad, Telangana, India PepsiCo Full timeJob Title: Global eCommerce Content Strategist Job Summary: As a Global eCommerce Content Strategist at PepsiCo, you will be responsible for leading Merchandising SMEs across multiple BUs to deliver high-quality content that maximizes the presence of PEP items on eComm customers' sites. You will work closely with stakeholders across BUs and other GCCs to...
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