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Global eCommerce Content Strategist

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Hyderabad, Telangana, India PepsiCo Full time
Job Title: Global eCommerce Content Strategist Job Summary: As a Global eCommerce Content Strategist at PepsiCo, you will be responsible for leading Merchandising SMEs across multiple BUs to deliver high-quality content that maximizes the presence of PEP items on eComm customers' sites. You will work closely with stakeholders across BUs and other GCCs to ensure timely delivery of ecommerce content, including retail media banners, digital banners, and other deliverables. Your success will be critical to the eComm org achieving its sales and share growth targets. Key Responsibilities: * Curate and manage product assortment to optimize search ranking, customer experience, accuracy, and ultimately sales. * Implement merchandising strategies to enhance product visibility and customer engagement on ecommerce retailer websites across North America, Europe, and AMESA. * Ensure accurate and compelling product categorization, filtering, and sorting. * Continuously improve the online shopping experience through clear product presentation, meeting retailer guidelines and specifications, and improving content scores. * Monitor user feedback and analytics to identify opportunities for improvement and innovation. * Work closely with marketing teams (BU & GCC) to align content with promotional campaigns and seasonal initiatives. * Collaborate with product and core brand teams to launch new products effectively and highlight key features. * Partner with sales teams to develop strategies that drive engagement, conversion, and repeat purchase. * Analyze key performance metrics (conversion rates, CTR for paid campaigns, time spent, etc.) to optimize content and merchandising strategies. * Conduct A/B testing and usability studies to drive continuous improvement. * Stay updated on industry trends and best practices to maintain a competitive edge. Requirements: * eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion. * Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset. * Good to have - Prior experience in executing end-to-end digital campaigns including development of marketing content, paid media across Google, Meta, Amazon, etc., and business development for digital marketing solutions. * Excellent communication skills and prior experience working in a global organization and with stakeholders across timezones. * Ability to understand key performance metrics and appropriately summarize gaps in performance and suggest appropriate actions. * Experience in conducting or orchestrating usability and UX research tests to identify gaps and tie it back to business impact. * Excellent relationship skills to collaborate with senior leaders across different GCCs and BUs to solve business problems. * Personal passion and unquestioned belief in the core need to transform PepsiCo's strategy and presence in this growing channel to ensure that we take the appropriate risks and decisions to make significant progress.