Strategic Content Marketing Lead

4 weeks ago


Hyderabad, Telangana, India Saras Analytics India Pvt ltd Full time
Content Marketing Strategist Opportunity

Saras Analytics India Pvt ltd is seeking a skilled Content Marketing Strategist to lead our content marketing efforts. This role involves developing and implementing a comprehensive content strategy that aligns with our business goals.

Job Description:
  • We are looking for a highly experienced professional to manage and execute our content marketing strategy.
  • This includes overseeing the production of various content types, collaborating with cross-functional teams, and analyzing performance metrics.

In this role, you will have the opportunity to drive thought leadership by producing high-quality content that positions Saras as a leader in the eCommerce analytics industry.

Key Responsibilities:
  1. Develop and implement a content marketing strategy that supports both marketing needs and broader business objectives.
  2. Oversee the production of various content types, including blogs, white papers, videos, podcasts, and case studies.
  3. Collaborate with cross-functional teams (SEO, product marketing, and sales) to optimize content for search, conversion, and audience engagement.
  4. Analyze content performance metrics to continually refine strategies and improve ROI and engagement.
  5. Drive thought leadership by producing content that positions Saras as a leader in the eCommerce analytics industry.
  6. Define and execute a content plan that supports both marketing needs and broader business objectives.
  7. Set and track KPIs for the content marketing department, such as site visits, time on page, blog subscribers, trial registrations, and paid conversions.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 7+ years of experience in content marketing, with at least 2 years in a leadership role.
  • Expertise in content strategy, SEO, and performance metrics analysis.
  • Demonstrated ability to create engaging content that drives conversions.
  • Strong communication and project management skills.
  • Experience in the B2B SaaS industry is highly preferred.

Estimated Salary: ₹1200000 - ₹1500000 per year



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