Strategic Content Marketing Lead
4 weeks ago
Saras Analytics India Pvt ltd is seeking a skilled Content Marketing Strategist to lead our content marketing efforts. This role involves developing and implementing a comprehensive content strategy that aligns with our business goals.
Job Description:- We are looking for a highly experienced professional to manage and execute our content marketing strategy.
- This includes overseeing the production of various content types, collaborating with cross-functional teams, and analyzing performance metrics.
In this role, you will have the opportunity to drive thought leadership by producing high-quality content that positions Saras as a leader in the eCommerce analytics industry.
Key Responsibilities:- Develop and implement a content marketing strategy that supports both marketing needs and broader business objectives.
- Oversee the production of various content types, including blogs, white papers, videos, podcasts, and case studies.
- Collaborate with cross-functional teams (SEO, product marketing, and sales) to optimize content for search, conversion, and audience engagement.
- Analyze content performance metrics to continually refine strategies and improve ROI and engagement.
- Drive thought leadership by producing content that positions Saras as a leader in the eCommerce analytics industry.
- Define and execute a content plan that supports both marketing needs and broader business objectives.
- Set and track KPIs for the content marketing department, such as site visits, time on page, blog subscribers, trial registrations, and paid conversions.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 7+ years of experience in content marketing, with at least 2 years in a leadership role.
- Expertise in content strategy, SEO, and performance metrics analysis.
- Demonstrated ability to create engaging content that drives conversions.
- Strong communication and project management skills.
- Experience in the B2B SaaS industry is highly preferred.
Estimated Salary: ₹1200000 - ₹1500000 per year
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