Head of Wellness Strategy

About Our Ecosystem

Our maritime tech company is revolutionizing the future of seafarer lives through our unique ecosystem that spans safety wearables, wellness solutions, and fintech services—all purpose-built for seafarers.

Objectives:

The successful candidate will drive commercial growth and global expansion of our wellness and telehealth services. This leadership role focuses on revenue generation, client acquisition, and market development, while ensuring operational excellence and scalability of service delivery.

Responsibilities:

• Strategic Business Development:
  • Own and drive commercial strategy for wellness and telehealth services with full accountability for revenue, pipeline, and market expansion.
  • Develop aggressive go-to-market plans and identify high-value growth opportunities across enterprise, B2B, and remote workforce segments.
  • Leverage deep market intelligence to identify new revenue streams, partnerships, and innovative service models.
  • Work closely with senior leaders to align business objectives with sales performance and global expansion goals.
• Client Relations & Commercial Partnerships:
  • Lead high-stakes client engagement from initial prospecting through to closing and long-term account management.
  • Cultivate relationships with decision-makers in large organizations, including ship owners, corporate health partners, and insurance providers.
  • Represent us in executive meetings, global wellness forums, and industry events—positioning our brand as a premium, scalable wellness partner.
  • Negotiate and finalize large commercial contracts that deliver mutual value and long-term client success.
• Digital Commercial Growth:
  • Drive user adoption, monetization, and revenue growth across our telehealth and digital wellness platforms.
  • Collaborate with marketing and product teams to optimize platform offerings for target clients, improve conversion paths, and scale recurring revenue models.
  • Leverage analytics and platform insights to inform pricing strategies, digital campaign ROI, and service packaging.
  • Explore and expand eCommerce or self-serve revenue channels as an additional sales stream.
• Digital Optimization & Platform Expansion:
  • Establish and manage dashboards for sales KPIs, deal velocity, win rates, and revenue forecasting.
  • Ensure strong CRM discipline and data accuracy across all stages of the sales funnel.
  • Deliver clear, data-driven insights to senior stakeholders, enabling faster decisions and resource alignment.
  • Use sales analytics to continuously improve conversion strategy, targeting, and territory management.
• Commercial Proposals & Sales Enablement:
  • Lead preparation of commercial proposals, pricing models, and pitch presentations tailored for enterprise and institutional clients.
  • Drive executive-level meetings and business reviews, clearly communicating ROI, strategic value, and implementation plans.
  • Ensure proposals are backed by strong business cases and align with our operational strengths and delivery capabilities.
  • Present regularly to internal leadership on sales progress, market expansion wins, and pipeline velocity.
• Cross-Team Alignment & Execution:
  • Work across product, operations, and marketing teams to ensure sales commitments translate into smooth delivery and client retention.
  • Serve as the commercial voice in internal planning—ensuring client needs, feedback, and growth priorities are reflected in service evolution.
  • Foster a culture of collaboration and accountability across functions to deliver client impact at scale.
• Innovation & Continuous Growth:
  • Proactively refine sales playbooks, pricing approaches, and partner models to adapt to changing market dynamics.
  • Bring a founder's mindset—experiment quickly, improve processes, and maintain speed while scaling.
  • Continuously scan for global innovations in mental wellness, digital care, and workforce wellbeing to keep us ahead of the curve.
  • Lead the wellness team toward commercial maturity—balancing mission with market-fit and margin growth.

Experience:

Bachelor's or Master's degree in any of the following fields:

• Economics, Finance, Marketing or Business Administration
• Healthcare Management or other medical-related disciplines
  • Minimum 10+ years of experience in healthcare, wellness, maritime or service-based industries
  • Proven track record in B2B sales, client management, and team leadership
  • Strong ability to drive strategy and execution with clear commercial outcomes
  • Exposure to maritime or remote workforce wellness
  • Familiarity with telehealth platforms or wellness services