
Drive Business Growth as a Marketing Operations Leader
1 day ago
Award-winning software solutions company seeks an experienced marketing operations professional to orchestrate multi-channel campaigns, leveraging data-driven insights to drive growth and efficiency in our enterprise software solutions.
About the Role:
This key position will implement our go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management for marketing and sales teams. As our data architect, you will oversee applications such as Salesforce and Pardot, ensuring seamless data flow across teams.
Key Responsibilities:
- Develop and execute our go-to-market strategy to drive revenue growth.
- Act as a data expert, ensuring all sales and marketing teams have accurate, timely data to inform their decisions.
- Oversee the integration of Salesforce and Pardot, ensuring data consistency and accuracy.
- Collaborate with sales and marketing leadership to define annual demand generation plans that align with our overall strategy.
Required Skills and Qualifications:
- 10+ years of experience in marketing operations, with a proven track record of driving growth and efficiency in B2B software companies.
- Highly experienced in designing, tracking, and ensuring compliance with sales and marketing processes.
- Deep knowledge of sales and marketing automation tools, digital strategies, and lead generation techniques.
- Excellent business writing skills, with the ability to produce compelling email and digital content.
- Demonstrated ability to build and execute effective nurture campaigns that drive demand generation.
- High level of attention to detail, with experience managing multiple projects simultaneously.
- Experience leading small teams of analysts and operations staff.
- Degree in marketing, business, communications, or related field, with an MBA highly preferred.
- Ability to thrive in a fast-paced, globally dispersed team environment.
About Us:
We are a leading provider of capital program software for the North American market, recognized for our rapid growth and innovation.
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