Content Strategist

1 month ago

Gurgaon, Haryana, India Uvation Full time

Role Overview:

As a Content Strategist & PR Specialist at Uvation, you will play a pivotal role in crafting and publishing high-impact content while managing our public relations activities. Your expertise in writing engaging content, combined with a strategic approach to PR and SEM, will drive our brand's visibility and credibility.

Key Responsibilities:

Content Creation and Publishing:

  • Develop and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
  • Collaborate with internal teams to develop a content calendar that aligns with marketing and PR goals.
  • Research and generate content ideas that resonate with target audiences and reflect industry trends.
  • Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement.
  • Utilize content management systems (CMS) such as WordPress, Magento, or similar platforms to publish and manage content on the company's website and other platforms.
  • Optimize content for readability and user experience using HTML/CSS and other web development tools as needed.

Blog Writing and Management:

  • Create engaging and informative blog posts that drive traffic and establish thought leadership.
  • Monitor blog performance using analytics tools like Google Analytics, SEMrush, or similar platforms to track metrics such as readership, engagement, and conversion rates.
  • Engage with readers through comments and social media to foster a community around the blog.
  • Collaborate with designers and multimedia experts to enhance blog content with visuals, infographics, and other multimedia elements.

Public Relations Strategy:

  • Develop and execute strategic PR plans to enhance the company's brand image and reputation.
  • Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements.
  • Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press.
  • Monitor media coverage and industry trends to identify and address potential PR opportunities and challenges.

Campaign and Content Strategy:

  • Plan and implement integrated content and PR campaigns to support marketing objectives and business goals.
  • Coordinate with marketing and product teams to ensure content and PR initiatives are aligned with brand messaging and overall strategy.
  • Track and analyze the performance of content and PR campaigns using data analytics tools to refine strategies and improve outcomes.
  • Implement SEM strategies to drive targeted traffic and optimize ROI on paid search campaigns.

Brand Messaging and Consistency:

  • Maintain a consistent brand voice and messaging across all content and PR materials.
  • Collaborate with internal teams to develop key messaging for various campaigns and initiatives.

Crisis Communication:

  • Assist in developing crisis communication strategies and materials to address any issues impacting the company's reputation.
  • Manage sensitive communications with professionalism and tact.

Technical Expertise:

  • Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console for keyword research, site audits, and performance tracking.
  • Familiarity with SEM tools including Google Ads, Bing Ads, and programmatic ad platforms for managing paid search and display advertising campaigns.
  • Basic understanding of HTML/CSS for content formatting and troubleshooting.
  • Knowledge of CMS platforms (e.g., WordPress, Magento) and experience with website analytics tools (e.g., Google Analytics, SEMrush).

Qualifications:

  • Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Demonstrated ability to create engaging content and execute effective PR campaigns.
  • Strong analytical skills and experience with data-driven decision making.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

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