Media Strategist

2 weeks ago


Bengaluru, Karnataka, India H&M Group Full time
Job Description:

We are looking for a Media Strategist to join our team at H&M Group. As a Media Strategist, you will be responsible for analyzing consumer and media data to drive the media agenda in the region, ensuring effective utilization of media channels to enhance customer relationships and drive business growth.

Your role involves overseeing data management, implementing media strategies based on global guidelines, and collaborating with cross-functional teams to leverage media data and analytics to form the media strategy and agenda across all media channels.

Key responsibilities include analyzing market trends and consumer behavior relevant to media consumption, securing optimized investments towards NCA and retention goals, and driving the regional part of the global yearly performance budget and revenue forecasts.

Requirements include a marketing, communication, or business degree, extensive knowledge in media channels and media operations, good understanding of SEO and bought media, and at least 3 years of working experience in the field.



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