Digital Media Strategist
4 weeks ago
About the Role:
Interactive Avenues is seeking a skilled Digital Media Strategist - Consultant to join our team. As a key member of our Media Planning & Buying team, you will provide expert guidance and subject matter expertise to drive sound media strategies, optimal budget utilization, and ongoing cross-channel optimizations. Your primary responsibility will be to lead pitch presentations as part of our new business team.
Key Responsibilities:
- Act as a subject matter expert in specific areas of media strategy and planning.
- Oversee all deliverables produced by your team.
- Own the development of quality standards for planning deliverables.
- Collaborate with other team leads to develop best practices.
- Lead non-client specific projects to enhance capabilities and quality.
- Manage team members responsible for media planning milestone meetings.
- Serve as the point of escalation for team issues.
- Participate in new business pitches and build relationships with senior client stakeholders.
Requirements:
- Strong working knowledge of the Indian media landscape.
- Proven expertise with platform tools like DoubleClick Bid Manager and media research tools.
- Excellent organizational skills, attention to detail, and ability to multitask.
- Exceptional client relationship and management skills.
- Proven problem-solving skills and ability to think creatively.
Education:
Master/Bachelor's Degree
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