Consumer Insights Strategist

2 weeks ago

Mysore, Karnataka, India beBeeStrategist Full time ₹ 30,00,000 - ₹ 60,00,000
Job Title: Senior Manager Consumer Insights

We are seeking a skilled professional to fill the role of Senior Manager Consumer Insights. This position is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

Key Responsibilities:
  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
Requirements:
  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • Experience:
  • 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
  • Strong communicator with the ability to translate numbers into clear, actionable stories.
Benefits:

This role offers a unique opportunity to work closely with cross-functional teams, drive cohesive strategies, and make significant contributions to the organization's success.

  • Manager Consumer Insights

    1 week ago

    Mysore, Karnataka, India Livspace Full time

    Role & responsibilitiesRole OverviewWe are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative...

  • Transform Consumer Insights Professional

    1 week ago

    Mysore, Karnataka, India beBeeStrategic Full time ₹ 12,00,000 - ₹ 25,00,000

    Consumer Insights LeadWe are seeking a seasoned insights professional to spearhead our customer-centric strategy. This role will play a pivotal part in shaping market opportunities, driving brand positioning, and uncovering new growth avenues.The ideal candidate will bring a unique blend of qualitative expertise, quantitative rigor, and cultural sensitivity...

  • Executive Director

    1 week ago

    Mysore, Karnataka, India beBeeFinancial Full time ₹ 1,21,44,000 - ₹ 2,01,60,000

    Business Growth Strategist - Banking SectorWe are seeking an experienced Business Growth Strategist to drive business expansion through strategic planning and data-driven insights.The ideal candidate will have a strong background in strategy consulting, with experience working in the banking sector.About the Role:You will be responsible for maintaining...

  • Project Strategist

    2 weeks ago

    Mysore, Karnataka, India beBeeProjectStrategist Full time ₹ 18,00,000 - ₹ 25,00,000

    Job Title: Project StrategistExperience: 7–15 years of professional experience required.Location: Remote or HybridOverview:Seeking an experienced project strategist to lead digital initiatives and manage website development, redesign, and optimization projects. The ideal candidate will have strong technical expertise, stakeholder management skills, and...

  • Senior Trend Strategist

    7 days ago

    Mysore, Karnataka, India beBeeTrendStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Job OverviewWe are seeking a skilled Senior Trend Strategist to join our team. As a key member of our strategy group, you will play a crucial role in shaping the direction of our fashion and lifestyle trends.Trend Forecasting and ResearchYou will be responsible for conducting primary and secondary research on the latest fashion and lifestyle trends,...

  • Data Insight Specialist

    1 week ago

    Mysore, Karnataka, India beBeeDataInsight Full time ₹ 10,00,000 - ₹ 20,00,000

    Job Overview:Data Insight SpecialistWe are seeking a skilled data insight specialist to join our team. As a senior data analyst engineer, you will be responsible for developing and optimizing complex SQL queries, working with JSON data formats, and designing API calls to facilitate seamless data exchange between services/systems.The ideal candidate will have...

  • Marketing Insights Specialist

    2 weeks ago

    Mysore, Karnataka, India beBeeDataAnalyst Full time ₹ 8,00,000 - ₹ 12,00,000

    Key to Unlocking Business Growth: Data-Driven Decision MakingThe role of a data analyst is pivotal in driving business growth through informed decision making. We are seeking a detail-oriented professional with strong analytical skills to interpret marketing data, derive insights, and support strategic decision-making.The ideal candidate will collaborate...

  • Senior Brand Strategist

    2 weeks ago

    Mysore, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

    Brand Positioning Specialist Job DescriptionIn this role, you will be responsible for analyzing brand positioning and consumer insights to shape and communicate our vision and mission. You will translate brand elements into plans and go-to-market strategies, manage a team of marketing professionals working on brand initiatives, and lead creative development...

  • Digital Content Innovator

    1 week ago

    Mysore, Karnataka, India beBeeContent Full time US$ 95,000 - US$ 1,13,000

    Job DescriptionEstablished in 2004, a global specialist designed bespoke in-house agencies and marketing ecosystems for leading brands. Partnering with over 300 clients worldwide, our unique model drives creativity and efficiency, delivering tailored solutions that resonate deeply with audiences.As a part of The Brandtech Group, we're at the forefront of...

  • Economic Strategist

    1 week ago

    Mysore, Karnataka, India beBeeEconomic Full time ₹ 15,00,000 - ₹ 25,00,000

    Senior Economic StrategistEvaluating complex market trends and geopolitical influences to drive informed business decisions.Key Responsibilities:Interpret macroeconomic data to provide actionable insights.Develop and execute strategic consulting projects with global exposure.Build strong client relationships through effective communication and presentation...