Marketing Insights Specialist
2 days ago
Key to Unlocking Business Growth: Data-Driven Decision Making
The role of a data analyst is pivotal in driving business growth through informed decision making. We are seeking a detail-oriented professional with strong analytical skills to interpret marketing data, derive insights, and support strategic decision-making.
The ideal candidate will collaborate closely with cross-functional teams to measure performance, optimize campaigns, and identify opportunities to enhance ROI through predictive models and segmentation.
- Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics).
- Develop actionable dashboards and reports to track KPIs, campaign performance, and customer behavior using visualization tools like Power BI or Tableau.
- Identify trends, patterns, and insights to support marketing strategy and decision-making with excellent problem-solving and storytelling skills.
- Work collaboratively with stakeholders to align data insights with business objectives and deliver timely results.
Requirements:
- Bachelor's degree in engineering, technology, statistics, mathematics, or a related field.
- Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Strong knowledge of data analysis tools like SQL, Python, R, or Excel.
- Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
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