Digital Content Innovator

Established in 2004, a global specialist designed bespoke in-house agencies and marketing ecosystems for leading brands. Partnering with over 300 clients worldwide, our unique model drives creativity and efficiency, delivering tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Content Strategist (Contract Basis)

Location: Mumbai, India

About the role:

Working in true collaboration with a leading beauty brand, our goal is 'to be the leading agency partner for the development of stunning and effective needs-based content and digital media campaigns' 'to be the core craft and digital partner powering global and regional creative excellence.'

We are seeking a content strategist to join a dynamic onsite content team. The ideal candidate must be confident in all things content and passionate about the world of FMCG especially Beauty Personal Care brands. You are someone who lives and breathes digital and has your finger on the pulse of the latest and emerging behaviors around social, e-commerce and content.

This is a key role within our onsite team and will provide consumer and market insight, inspiration and strategic direction for leading Brands under the Beauty Personal Care category.

The Content Strategist will work closely with the content team leader and lead creators. This is a client-facing role, where you will be expected to be comfortable working closely with client brand teams, central marketing teams and client agency partners.

This is an exciting opportunity for a truly curious and entrepreneur thinker to be part of a rewarding partnership between our company and Unilever who have established a global footprint of U-Studios.

**Core Responsibilities:**

• Develop insights and strategic responses to briefs - Campaigns, Interruptive or Needs-Based Content and New Product Development
• Champion and drive a 'mobile-first' and short-form content agenda in line with best practice
• Evaluate ideas and concepts against strategy frameworks and mobile-first principles
• Establish effective ways of working with internal teams and specialist partners
• Act as a content expert and advocate within the onsite team, working with colleagues and clients as a subject matter expert
• Advise clients and colleagues on approaches to effective content strategies that inform content briefs and requirements
• Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints
• Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content, collaborating directly with client teams and specialist partners
• Be a facilitator for 'right-first-time content', ensuring that we have the right insights and collaborations to direct content development
• Drive scalable content effectiveness, leveraging learnings gained by our Insight teams and specialist partners

**Responsibilities:**

The Content Strategist is a core function of our onsite team for the development of best-in-class content and multi-channel activity.

• Responsible for developing best-in-class content and strategies informed by consumer, category, channel and performance insights supplied by our Insight teams and relevant special partners
• Owner of Best Practice Case Studies which showcase our Global approach to content

**Collaboration:**

The Content Strategist will help develop briefs and give agency briefings, collaborating with central, brand, Insight media and agency partner teams.

**What You Need To Be Great In This Role:**

• 3-5 years experience in a Strategy role with Content Strategy a core function
• Strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OOH)
• Strong understanding of Content: Formats, Performance, Testing, Optimisation and Search (SEM-SEO)
• Strong understanding of Content Publishing and Distribution methods and technologies
• Ability to understand and interpret multi-channel insight reports
• Be able to present and justify work based on robust insights
• Passionate about all things related to Content, with a keen interest in keeping up to date with trends and technological advances
• Proven experience of working in a multi-stakeholder environment
• A self-starter, able to work in a fast-paced environment as within a collaborative and agile team structure
• Excellent verbal communication and presentation skills
• Previous experience of FMCG in particular (Personal Care / Skincare)
• Confidence and comfortable working in a fast-paced, changing client environment
• Desire to learn and continuously improve
• Able to develop and maintain strong and effective professional relationships with a diverse range of stakeholders
• Collaborative team player, open-minded – non-political
• Proven ability to effectively lead creative teams
• Proven ability to communicate and liaise with all levels in the business
• Discrete about all confidential and personal information
• Driven, proactive, helpful, and enthusiastic team player
• In essence, we're looking for someone with the spark of creativity that makes a good analyst excellent
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools beneficial, but ability to learn and digest benefits and features of AI tools critical