
Transform Consumer Insights Professional
1 week ago
Consumer Insights Lead
We are seeking a seasoned insights professional to spearhead our customer-centric strategy. This role will play a pivotal part in shaping market opportunities, driving brand positioning, and uncovering new growth avenues.
The ideal candidate will bring a unique blend of qualitative expertise, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product design, and inspire impactful brand communication.
- Strategic Insights
- Develop and execute comprehensive research studies including segmentation, brand tracking, customer journey mapping, and category understanding.
- Establish a forward-thinking approach to consumer insights, fostering a culture of innovation and data-driven decision making.
- Qualitative & Quantitative Research
- Design and lead mixed-methods studies, leveraging both qualitative and quantitative techniques to gain a deeper understanding of consumer behavior and preferences.
- Stay abreast of industry trends and best practices in consumer research, applying this knowledge to drive strategic initiatives and improve business outcomes.
- Collaboration & Communication
- Build and maintain strong relationships with cross-functional teams, stakeholders, and clients to ensure seamless collaboration and effective communication of insights.
- Present complex research findings in a clear, concise manner, using visual aids and storytelling techniques to engage audiences and drive action.
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