Digital Marketing Strategist

1 week ago

Gurgaon, Haryana, India beBeeDigital Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Opportunity:

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We are seeking a seasoned Digital Marketing Strategist to lead our social media efforts. This role requires expertise in developing and executing B2B-focused social media strategies across multiple platforms.

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Key Responsibilities:

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  • Develop and implement tailored social media strategies for B2B audiences on LinkedIn, YouTube, and niche communities.">
  • Drive positioning, messaging, and executive branding that align with brand voice and business goals.">
  • Lead the development of high-quality content, including whitepapers, videos, carousels, polls, and opinion pieces, to build trust and authority.">
  • Oversee the planning and execution of social campaigns that support lead generation, funnel nurturing, event promotion, and product/service awareness.">
  • Mentor a team of B2B-focused social media professionals and content creators.">
  • Track performance metrics like engagement, follower growth, CTR, impressions, and continuously optimize strategies based on audience insights and platform analytics.">
  • Stay on top of B2B social trends, AI-enabled tools, and best practices to ensure innovation and differentiation.">
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Requirements:

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  • 8+ years of experience in social media marketing, with at least 4+ years in a B2B environment.">
  • Proven track record of managing LinkedIn-first strategies that deliver engagement and leads.">
  • Strong understanding of B2B customer journeys and how social fits into demand generation.">
  • Excellent storytelling, visual communication, and editorial planning skills.">
  • Experience in SaaS, IT, BFSI, or other enterprise categories is a strong advantage.">
  • Proficient in tools like LinkedIn Campaign Manager, Hootsuite, GA4, HubSpot/Salesforce (a plus).">
  • Strong leadership, communication, and stakeholder management skills.">
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What We Offer:

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A dynamic work environment that fosters innovation and growth, along with opportunities for professional development and advancement.

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How to Apply:

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