Audio Engagement Expert

7 days ago

Mumbai, Maharashtra, India beBeeRetention Full time ₹ 15,00,000 - ₹ 21,00,000

We are seeking a highly skilled Retention Specialist to join our team in developing and executing innovative strategies to prevent user churn and re-activate lapsed listeners.

Key Responsibilities
  • Churn Prevention:
    • Identify Churn Signals: Utilize data analysis and predictive modeling to identify users showing signs of disengagement or high risk of churning.
    • Design & Launch Save Campaigns: Develop and execute multi-channel campaigns triggered by at-risk behavior to re-engage users before they cancel their subscription.
  • Lapsed User Reactivation:
    • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
    • Craft Irresistible Win-Back Hooks: Test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
  • Analytics & Cross-Functional Collaboration:
    • Measure What Matters: Own and report on core KPIs for the domain, translating performance data into actionable insights for stakeholders.
    • Be the Voice of Churn to Product: Provide clear data and qualitative insights to Product and Content teams on why users are leaving, helping them prioritize roadmap features that address core churn drivers.

What We're Looking For:

  • 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
  • Innovative problem-solver with hands-on campaign execution skills using marketing automation platforms.
  • Analytically sharp with strong proficiency in SQL and experience with product analytics tools.
  • A passion for music is key to understanding what makes listeners stay.

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